The pursuit of a strong jaw
On the list of most sought-after treatments, jawline procedures are in number one spot. This could very likely be accredited to the fact that a strong jawline is associated with traditional notions of masculinity, determination and strength – qualities that men are expected to possess, particularly if they wish to be perceived as dominant and be successful in the workplace. One of the most popular methods used to achieve this rugged manly jaw is CoolSculpting. This procedure works on the principle of freezing fat cells and subsequently destroying them. These are the same stubborn fat cells that refuse to be killed with healthy diet and exercise, and because it’s both effective and the level of invasiveness small, it has become one of the hottest procedures for guys.
Rested and energetic
Unlike women, who mostly turn to cosmetic procedures in order to erase a decade or two off their faces, according to experts, men typically want a look that is rested, relaxed, and comfortable. They don’t want lips that are unable to smile, but a face that says they’re full of energy, and ready to take on the world. It is precisely because of their very specific demands that men are becoming more and more interested in the thread lift procedure, otherwise known as the ‘lunchtime procedure’. This is quite a minimally-invasive procedure, hence the nickname, that simply serves to soften the lines around the mouth and nose and provide a refreshed, natural-looking face.
Fresh face, hold the spots
While it may be true that men aren’t shopping for youth in the cosmetic procedures department, they aren’t crazy about aging either. One of the signs of aging that men dread are the pesky brown blotches that usually come as a result of sun exposure. Luckily, these ugly aging telltale signs can now be history all thanks to a little procedure called laser resurfacing. It consists of short, concentrated pulsating light beams that remove skin layer by layer and what it does is it basically vaporizes skin cells damaged at the surface level. It is done with local anesthesia and it can take anywhere from thirty minutes to two hours to complete. The long-term result is triggering the production of collagen, which in turn gives you several spot-free years.
Botox – The household name
Yes, we are talking about Botox. Women may have made it a household name in the world of aesthetic procedures, but men are secretly snagging it as well. Unlike women who are more likely to get Botox injected wherever they see a fine line, the target area men are treating is the forehead. The stress lines that form in this area are definitely one of the undesired facial features for men, so every now and then they will resort to a touch of Botox to take the edge off and eliminate signs of stress.
The sun-kissed glow
It seems that men finally got the memo that pale pasty skin is highly unattractive, and they’ve decided to do something about it. As tanning beds have become the unmentionable, and for a good reason. No matter what you may hear at tanning salons, the cumulative damage caused by UV radiation can lead to premature skin aging (wrinkles, lax skin, brown spots, and more), as well as skin cancer. So, what is the healthy alternative? The answer is to be found in Infrared saunas. The infrared rays penetrate into the skin and are absorbed as radiant heat, leaving you with a feeling of having been outside in the sun, minus the harmful UV exposure.